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Intelligent Cross-Sell™

Automate and optimize cross-selling and upselling

Recommending the right cross-sells and upsells is critical to increasing order sizes and enhancing the customer experience, but even the largest online businesses lack the resources to be anywhere near complete, current, and compelling with their recommendations.

CNET Content Solutions and its partner RichRelevance address this challenge with Intelligent Cross-Sell, a service that allows merchants to automate and optimize the targeting of cross-sells and upsells. Intelligent Cross-Sell is pre-integrated with CNET Content Solutions' DataSource database of more than 5 million technology and consumer-electronics products, enabling automatic compatibility-checking of recommendations and targeting by key selling features. Intelligent Cross-Sell can also target based on a site's behavioral data (for example, recommending based on people who bought this also bought that) and a site's proprietary attributes such as average user-review score or product profitability.

Intelligent Cross-Sell comes with a set of merchandising rules, specialized for best practices in technology and consumer-electronics categories. Merchants can customize the rules with a point-and-click interface, then preview their changes' effects immediately. In addition, Intelligent Cross-Sell can automatically generate text that explains recommendations--for example, a notebook-computer upsell might add "Faster processor, larger hard drive, and Bluetooth for only $50 more."

Features

Automated cross-sell and upsell management
Eliminate spreadsheets and low-level grunt work as new products automatically find their best recommendations.

Multiple intelligences
Leverage the collective intelligence of your users' behavior, the business knowledge of merchant rules, and the ability to explain recommendations to your customers.

Compatibility checking
Leverage the compatibility data and other attributes of our DataSource database of more than 5 million technology and consumer electronics products.

Measurability and reporting
Measure recommendations' revenue impact. With Dashboard, right-click from a reporting result directly to the targeting that drove that result, so you can understand what is working and change what is not.

Benefits
  • Increase average order size
  • Make cross-selling and upselling measurable
  • Eliminate inefficient manual processes
  • Provide a better user experience
  • Secure, compatible, and easy to use
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